What a B2B SaaS blog post should cost

Real published rates, what you're paying for besides words, and when to spend less.

A B2B SaaS blog post costs anywhere from about $150 to well over $1,500. Published 2026 guides put freelance posts at roughly $150 to $800 and agency posts at $800 to $3,000 or more. The price mostly tracks what comes with the words: research, a real edit, a fact-check, and how close the post sits to the sale.

Below are real rates with links, what each part of the price buys, and how to tell when a cheaper writer is fine.

What the market charges

I checked these pages on October 27, 2026. Rates move, so click through before you budget.

Most of these sources sell writing in some form, and The Mighty Quill sells an AI-assisted content service. Read each with that in mind. They still agree on the shape: specialists cost more than generalists, and posts close to the sale cost more than explainers.

What you’re paying for besides words

Two posts of the same length can be very different products. Here’s what sits under the price:

• Research. Which question the post answers, who ranks for it now, and what those pages miss. This is where a post earns its place on page 1.
• The AI answer check. What Google’s AI Overviews and ChatGPT say when a buyer asks the question. If the answer names three competitors and cites their pages, the post has to do better than those pages.
• Structure. The answer in the first two sentences, subheads in the buyer’s words, an FAQ. That’s what makes a passage easy to quote.
• Product knowledge. Where your product fits in the answer, without turning the post into an ad.
• The edit and the fact-check. Every number, name and claim checked against a source. In B2B, one wrong fact costs more than the post did.
• The extras. Meta title and description, internal link suggestions, a file that’s ready for your CMS.

A “draft only” price leaves most of that to you. That can be a fine deal if you have an editor and a strategist. If you don’t, you’re paying for the rest in your own hours.

The words are the cheap part. The research and the checking are what you're buying.

What pushes the price up

When two quotes differ by 3x, look for these:

• How close the post is to the sale. A “[you] vs [competitor]” post or a pricing explainer needs more homework than a definition post. It also matters more.
• Technical depth. Security, developer tools and regulated industries take longer to get right.
• Interviews and original research. Talking to your product team or customers takes time, and it’s often what makes a post worth reading.
• Revisions and rush jobs. More rounds and tighter deadlines cost more almost everywhere.
• Who writes the brief. If the writer picks the topic and builds the outline, that’s work. If you hand over a detailed brief, the price can drop.

Per word, per post or per hour

Superpath and Ojaokomo both say most experienced B2B writers prefer a flat price per post. I agree, for a simple reason: per-word pricing pays for length, and length isn’t the goal. A post should be as long as the question needs and no longer. Per hour makes sense for editing or open-ended work, but it’s hard to budget.

If a writer quotes per word, that’s fine. Just ask what research, edits and checks the rate covers.

When a cheaper writer is fine

You don’t always need the top band. A lower price can work when:

• You have an editor and a content plan. You pick the topics and fix the drafts. The writer fills a gap in hours.
• The topic isn’t technical. A general explainer doesn’t need a specialist.
• The post is far from the sale. Awareness posts are lower stakes than a comparison page.
• You’re testing a writer. One small post before a bigger order is a cheap way to learn.

Cheap gets expensive when you rewrite every draft, when facts slip through, or when the post ranks for something your buyers never search. That last one is a common reason a SaaS blog gets traffic but no demos.

Where my prices sit, and why

My SEO blog posts are fixed-price and built for B2B SaaS:

Every tier includes keyword and results-page research, an AI answer check in Google and ChatGPT, an answer-first structure, and a Google Doc that’s ready to paste into your CMS.

That puts a single post below most of the ranges above. Here’s why: it’s just me, the scope is fixed, and there’s no retainer or account team built into the price. AI tools help me research and draft. I edit and check everything. I’ve spent 15+ years in marketing and search, and I ran marketing at a B2B SaaS company for over ten years, so I know which posts bring readers and which bring buyers.

The largest package is four posts and a topic plan. That’s on purpose. I keep the work to single posts and small sets I can research, write and check myself.

Need posts every month?

If you need a steady stream of posts every month, with a plan, a calendar and someone managing it, that’s a team’s job, not one person’s. Resultris, the agency I cofounded, is built for that kind of steady volume.

Questions to ask before you pay

Whoever you hire, these make quotes easier to compare:

• Who picks the topic and the target question, you or me?
• Will you check what Google and AI tools already say about it?
• How do you fact-check, and will you show sources?
• Will the post mention my product, and where?
• How many revisions, and what counts as one?
• What do I get at the end: a doc, meta, internal links, an FAQ?

A writer who answers all six in plain words is easy to budget for.

The short version

Budget about $250 to $750 for a solid 1,500-word B2B SaaS post, with specialists at the top of that range. Expect more for comparison pages or interviews, and less if you’ll do the editing yourself. Compare what’s included, not just the number.

If you’re paying for posts and the demos aren’t coming, read where the demos went. If you’re pricing an audit too, here’s what an AI search audit should cost.