Growing Axero from the inside

Axero, a B2B SaaS company that makes intranet software. Ran marketing for over ten years, from freelancer to Director of Marketing. Most of the pieces below were mine alone, and the rest were collaborative projects I wrote, designed or pulled together. The ebooks were used for both lead gen and sales.

Did almost all of the SEO. Every blog post was written or heavily edited by me for search, with images, internal links and the rest of the on-page work.