Writing for B2B SaaS teams
Playbooks, blog posts, ebooks and web copy.
SEO playbooks, long on purpose
SEO playbooks for B2B SaaS teams, written with the Resultris team and credited to it. Long on purpose.
The B2B SaaS SEO Engine
SEO for teams who’d like the pipeline report to notice. It opens with a case study, results first, because that’s the only reason you’d take SEO advice from strangers.
The Agent-Ready SaaS Site
Buyers ask an assistant for a shortlist before they ask your sales team. This is how to get on it, with the prices you charge now, not the ones you retired.
Build the Buying Pages First
Fifteen checks for the pages buyers read right before they book a demo. For when the traffic is fine and the demos aren’t.
Product Pages
The other half of the job: the pages that sell the playbooks. Same voice, fewer pages.
Blog posts for HR teams
HR service software. Blog posts for HR teams, published under the Neocase name.
Ebooks for field service teams
Field service software. Ebooks, blog posts and a pricing page, all under the FieldConnect name.
How Field Service Software Drives Revenue Growth
Field service software, explained in money. Written for the people who approve the budget.Pages 1–9 of 17.
ERP Modernization Blueprint for Field Service Teams
How to modernize the ERP without ripping it out. Nobody enjoys a full replacement.Pages 1–9 of 24.
Blog posts and a pricing page
Blog posts, ebooks and guides
Over ten years of Axero blog posts, ebooks and guides, from freelancer to Director of Marketing. The highlights live on the In-house page.
